MolocoMoloco

Winning Big: How Moloco Fuels Real Money Gaming Growth

By Christy Wong·2025年4月29日·5 分钟阅读

摘要

Moloco 为Real Money Gaming品牌提供AI驱动的独立App广告解决方案,覆盖300万优质App与20亿日活用户,规模超过TikTok、Instagram及AppLovin。其AI引擎每日处理6千亿次广告请求,精确预测投放时机与位置,使90%以上花费针对CPA或ROAS优化,显著降低首充成本(CPFTD)并提升玩家LTV。

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平台同时支持用户获取(UA)与再营销(RE),并通过机器学习动态适应超级碗、March Madness等赛事高峰,自动调整出价策略以捕捉实时投注流量,最大化投放效率。Moloco已获Appsflyer等顶级MMP认证,被Fanatics、DraftKings等头部品牌采用。

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在透明与合规方面,Moloco提供完全可见的广告投放报表,支持年龄门控、白名单发布商、IAB分类及COPPA屏蔽等手动品牌安全设置。其独立于平台业务的中立立场,支持增量测试与高级归因模型,确保广告主数据客观并驱动真实业务增长。

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通过全屏视频插屏与互动结束卡片等高冲击力格式,Moloco在ESPN、游戏App等优质媒体中触达高意向用户,兼顾沉浸体验与品牌安全。平台仅接入Apple和Google批准的App,并实施实时监控与排除列表,为RMG广告主提供放心、高效的广告环境。

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