MolocoMoloco

Winning Big: How Moloco Fuels Real Money Gaming Growth

By Christy Wong·2025年4月29日·5 分钟阅读

摘要

Moloco 为Real Money Gaming品牌提供AI驱动的独立App广告解决方案,覆盖300万优质App与20亿日活用户,规模超过TikTok、Instagram及AppLovin。其AI引擎每日处理6千亿次广告请求,精确预测投放时机与位置,使90%以上花费针对CPA或ROAS优化,显著降低首充成本(CPFTD)并提升玩家LTV。

<br>

平台同时支持用户获取(UA)与再营销(RE),并通过机器学习动态适应超级碗、March Madness等赛事高峰,自动调整出价策略以捕捉实时投注流量,最大化投放效率。Moloco已获Appsflyer等顶级MMP认证,被Fanatics、DraftKings等头部品牌采用。

<br>

在透明与合规方面,Moloco提供完全可见的广告投放报表,支持年龄门控、白名单发布商、IAB分类及COPPA屏蔽等手动品牌安全设置。其独立于平台业务的中立立场,支持增量测试与高级归因模型,确保广告主数据客观并驱动真实业务增长。

<br>

通过全屏视频插屏与互动结束卡片等高冲击力格式,Moloco在ESPN、游戏App等优质媒体中触达高意向用户,兼顾沉浸体验与品牌安全。平台仅接入Apple和Google批准的App,并实施实时监控与排除列表,为RMG广告主提供放心、高效的广告环境。

猜你喜欢

AppsFlyerAppsFlyer

Unlock the value of web-to-app

Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.

Shani Rosenfelder·2025年5月15日·12 分钟阅读阅读文章 →
AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·2025年7月8日·6 分钟阅读阅读文章 →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·2026年8月7日·14 分钟阅读阅读文章 →
AdjustAdjust

How AI is transforming personalization in mobile marketing | Adjust

AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.

automating and predicting aspects·2025年7月15日·7 分钟阅读阅读文章 →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.

MCP from TikTok and·2026年8月3日·3 分钟阅读阅读文章 →
AppsFlyerAppsFlyer

Cross-channel marketing analytics: how it works in 2026

Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.

Rachel Siegman·2026年9月3日·14 分钟阅读阅读文章 →
MolocoMoloco

Moloco launches Agency Partner Program with more than a dozen founding partners

Moloco's new Agency Partner Program helps agencies drive profitable performance via Moloco Ads, with education, dedicated support, and collaboration across mobile in-app and CTV. For ad ops decision-makers, the key insight is the ability to break beyond walled gardens and leverage machine learning to unlock incremental growth. Founding partners across global regions gain access to new inventory, optimization expertise, and closer product integration. This enables measurable, scalable results, as evidenced by partners citing D30 ROAS lifts and high-value user acquisition. Ad ops teams should evaluate the program as a strategic lever to differentiate their offerings and diversify media channels.

John Zhao·2026年8月13日·4 分钟阅读阅读文章 →
Liftoff(Vungle)Liftoff(Vungle)

Maximizing Conversions and ROI: Key Insights from Liftoff’s Non-Gaming Ad Monetization Trends Report

Non-gaming apps are increasingly adopting in-app advertising to diversify revenue beyond subscriptions, addressing subscriber fatigue. Key strategies include rewarded ads, triple-page ads, and gaming ads. Data shows 116% revenue growth on Vungle Exchange (Sept 2023-Oct 2024). Emerging markets offer high eCPMs. New ad placements like app open and in-line ads boost eCPMs significantly.

Non-Gaming·2025年4月22日·4 分钟阅读阅读文章 →

更多来自 Moloco

Moloco launches Agency Partner Program with more than a dozen founding partners

Moloco宣布推出代理商合作计划,旨在帮助代理商通过Moloco Ads为客户实现可衡量的绩效增长,首期已吸引全球超过十几家创始合作伙伴。该计划提供教育、专属支持及与产品团队更紧密的协作,助力代理商在移动应用广告和Performance ...

2026年8月13日·4 分钟阅读

Inside Moloco's CARA: the AI that compounds

Moloco公开其广告AI系统CARA的技术架构,旨在解决开放互联网效果广告中身份碎片化、信号稀疏和实时竞价等挑战,通过六个技术域的复合设计实现持续学习与优化。2025年,CARA经实验验证的65项模型改进为广告主降低CPI 14%、降低C...

2026年8月7日·14 分钟阅读

Discovery is shifting fast: New insights on AI, apps, and the fight for attention

本文通过Moloco与BCG的AI Disruption Index研究,揭示AI正快速重塑数字发现格局,信息型web流量大幅下滑,而交易型相对稳健。数据显示,新闻、教育、健康健身等网站流量同比分别下降26%、22%和16%,但app端活跃...

2026年8月6日·4 分钟阅读

How sports apps are preparing for the next wave of fan engagement

体育类App的用户参与呈事件驱动特性,比赛等突发流量高峰为广告变现带来机遇与挑战。Moloco SDK通过AI实时优化广告竞价,帮助LiveScore等头部App在维持用户体验的同时提升增量收入。该技术反映了行业向AI-native变现的转...

2026年7月2日·4 分钟阅读

Is your channel mix resilient in an AI-disrupted world?

AI disrupts digital advertising by reshaping consumer behavior, with 80% of Google searches now zero-click and nearly ha...

2026年5月27日·4 分钟阅读

Gaming Solved App Monetization From Day One. Why Is the Rest of the App Economy Still Playing Catch-Up?

文章指出,游戏应用从第一天起就将变现视为基础设施,通过广告和IAP的混合模式实现全用户群变现,而非游戏应用仍依赖零散的广告策略,仅变现少数用户。关键数据显示,游戏贡献了应用商店60%的收入,混合变现模式的LTV比单一模式高50%以上。行业启...

2026年5月5日