Your starter pack to measuring and optimizing ad campaigns

This article guides advertisers through measuring and optimizing ad campaigns after setting up targeting in Ads Manager. It explains how to interpret metrics at campaign, ad set, and ad levels, and how to define success based on business goals, such as reach or link clicks. To evaluate return on investment, compare generated results against costs.

Improve future ads by using potential audience reach and estimated daily results graphs, along with campaign budget optimization and automatic placements. These strategies help estimate audience size, refine delivery, and ensure profitability.