MintegralWhy Brazil's On‑Demand App Market Is a Growth Goldmine
Summary
Brazil is emerging as a key growth engine for on-demand apps in Latin America, driven by a large mobile-savvy population and improving infrastructure. The market is expected to generate $8.13B in revenue by 2029. In 2024, non-gaming app installs rose 9% YoY while gaming declined 2%, signaling a shift towards practical everyday apps.
Food delivery alone grew 19% to $37.9B, with iFood processing over 100M monthly orders. For advertisers, success hinges on simple, direct creatives that highlight core value propositions and local cultural relevance. Retargeting is particularly effective: paid retargeting on Android drove a 38% increase in conversions in 2024.
Strategies include targeting active users with personalized incentives, re-engaging dormant users with timely messages, and winning back churned users with tailored offers. Mintegral offers full-funnel solutions to help advertisers scale efficiently in this burgeoning market.
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