MintegralWhy Brazil's On‑Demand App Market Is a Growth Goldmine
Brazil is emerging as a key growth engine for on-demand apps in Latin America, driven by a large mobile-savvy population and improving infrastructure. The market is expected to generate $8.13B in revenue by 2029. In 2024, non-gaming app installs rose 9% YoY while gaming declined 2%, signaling a shift towards practical everyday apps.
Food delivery alone grew 19% to $37.9B, with iFood processing over 100M monthly orders. For advertisers, success hinges on simple, direct creatives that highlight core value propositions and local cultural relevance. Retargeting is particularly effective: paid retargeting on Android drove a 38% increase in conversions in 2024.
Strategies include targeting active users with personalized incentives, re-engaging dormant users with timely messages, and winning back churned users with tailored offers. Mintegral offers full-funnel solutions to help advertisers scale efficiently in this burgeoning market.
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AppsFlyerWinning mobile banking users – your ultimate guide to trust and growth in the age of privacy
Banking apps are vital digital channels requiring granular measurement to optimize user acquisition, engagement, and retention amid strict privacy regulations. Key challenges include measuring sensitive conversions, preventing fraud, and personalizing experiences without compromising compliance. Granular event tracking, deep linking, and anti-fraud solutions are essential. Banks must measure early-funnel milestones, re-activate dormant users, and leverage owned media for cost-effective re-engagement. Advanced attribution methods like SKAdNetwork, probabilistic modeling, and data clean rooms help navigate privacy changes. Effective measurement drives long-term customer value and validates mobile's impact on business outcomes.
MintegralMobile App Monetization Strategies for New Apps
New app developers must integrate monetization from day one, not after building a user base. Rewarded ads offer a value-exchange model that boosts retention. A hybrid of IAA and IAP creates sustainable growth, but requires careful design to balance user experience. Early revenue, even modest, should be reinvested into user acquisition. Continuous testing of ad formats and placements is essential. Partnerships with mediation platforms like Mintegral can maximize ad revenue without harming UX.
MintegralGrowth Guide for Subscription-Based Apps: The Path from "Reach" to "High LTV"
Subscription app growth requires converting attention into action and retaining value. Mintegral reduces funnel friction with interactive creatives that let users experience value before committing. Smart bidding optimizes for high-value users via Target CPE and IAP ROAS. Retargeting re-engages dormant users, while hybrid monetization (IAA/IAP) captures revenue from non-subscribers. Key insight: Success depends on a full-funnel strategy combining performance creatives, data-driven bidding, and re-engagement.
AppsFlyerWhen ChatGPT becomes the OS: A new era for apps, measurement & commerce
OpenAI's Instant Checkout and Apps SDK transform ChatGPT into an operating system for human-app interaction, blurring lines between search, apps, and commerce. For ad ops decision-makers, this means a shift from app installs to intent-driven conversations, requiring new attribution models focused on completed actions, not downloads. Brands must build API-first, conversation-ready services, comply with ChatGPT standards, and optimize for agentic commerce, where measurement and feedback loops become critical for targeting and personalization.
AppsFlyerThe European Finance app market is changing. Here’s what the data shows
Banks excel at retention (retargeting drives 55-85% of conversions) but struggle with new user growth. Neobanks lead in acquisition (2x more new users in France) yet retain only 3-4% via retargeting. Investment apps get >85% installs from international providers but churn heavily (4% day-30 retention). Money transfer apps grow fastest with retargeting driving up to 40% of conversions. The next winners will blend strengths: banks' retention, neobanks' digital acquisition, and money transfer apps' re-engagement models.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
UnityReduce User Churn with Aura Remarketing | Unity
Aura Remarketing re-engages inactive app users via native on-device notifications, targeting high-value segments like in-app purchasers. It diversifies UA strategy by reactivating lapsed users (90% churn within 30 days). Key targeting: user type, demographics, device, download recency, engagement, and post-install behavior. Requires a performance link, redirect link, user criteria, bid, and KPIs. Currently supports notifications; future placements include Game Spotlight. No additional privacy steps needed.
AdjustShopping app trends and performance insights 2025 | Adjust
Shopping app installs rose 16% YoY in 2024 but fell 18% in H1 2025, while sessions climbed, signaling a shift to higher-quality users. LATAM showed strong growth (installs +18%, sessions +27%). Marketplace apps lead engagement with 24.8% day-1 retention. Global CPI for e-commerce dropped to $0.99 in Q1 2025, with North America highest at $2.70. Key trends include quick commerce ($195B projected), voice commerce ($151.4B), AI chatbots, privacy-first personalization, and D2C mobile investment.
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