The article highlights how four diverse apps successfully acquired high-value users through innovative UA strategies using AppDiscovery. Enerjoy ran complementary CPP and ROAS campaigns, expanding to 40+ countries, achieving 14x installs, 15% higher ROAS, and 20% lower CPP. Their users from AppDiscovery generated 23% more revenue than other channels.
Experian used CPE campaigns optimized for sign-ups, leveraging 30-second full-screen video ads in high-quality environments. AppDiscovery became a top-3 UA channel, driving one-third of new installs from programmatic sources. Rollic automated global budget management with Ad ROAS and mixed ROAS campaigns, reaching top app store charts in 30 countries within 6 weeks for Twisted Tangle.
Upside focused on CPA for first cashback usage, achieving 85% lower CPE and scaling campaigns sustainably despite a single-market limitation. Key actionable insights: run complementary campaigns targeting different user groups, explore engaging ad formats for new touchpoints, and optimize campaigns for specific KPIs (e.g., CPA) to target high-intent users. The article emphasizes that acquiring valuable users, not just any users, is critical for sustainable growth in competitive mobile markets.
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