The holiday season has arrived, and U.S. shopping app downloads continue to stay steady despite economic challenges. According to the latest report, 'The State of Shopping Apps,' downloads increased by 3% quarter-over-quarter in Q3 2022, maintaining 100 million downloads for top 100 apps since Q4 2019.
The Clothes & Fashion category grew significantly during Black Friday weekend, with over 9 million downloads in 2022, a 9% increase from 2019, driven by exclusive deals from apps like GOAT. Grocery apps have become a necessity, with brands like Kroger and Safeway seeing growth in July 2022 by leveraging personalized rewards programs and promoting contactless options amid inflation. These trends highlight how shopping apps are adapting to economic challenges by focusing on rewards, savings, and deals.
With Sensor Tower data, brands can measure their digital strategy against competitors and gain insights into the U.S. shopping app category.
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