In June 2021, TikTok was the most downloaded non-gaming app worldwide with over 65 million installs, driven by Douyin in China (13%) and Indonesia (12%). Facebook ranked second with nearly 52 million installs, led by India (28%) and the US (7%). Instagram, WhatsApp, and Messenger completed the top five.
Data from Sensor Tower excludes Apple and Google pre-installed apps, reporting unique installs from App Store and Google Play.
App Clips are lightweight iOS app extensions under 15MB for instant actions like ordering or paying without full installation. They reduce friction, use QR/NFC triggers, and support Apple Pay and Sign in with Apple.
SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.
Mobile shopping apps drive 3x higher conversion than mobile web. Granular measurement, deep linking, fraud protection, and re-engagement are key. Personalization and privacy compliance balance is crucial for success.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.
Top iPhone apps have grown nearly 4x in size over 5 years. Gmail increased 1,797% while Messenger stayed lean. Game sizes also tripled. Developers face trade-offs between consolidation and condensing to manage storage demands.
U.S. smartphone users average 46 apps monthly in H1 2021, near pre-pandemic levels. Business, Medical, and Finance apps see growth. Mobile games share drops to 33% in June 2021 from 36% in 2019.
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...