TikTokIntroducing TikTok Creator Marketplace | TikTok World 2022 | TikTok For Business Blog
Summary
TikTok Creator Marketplace introduces major updates to simplify brand-creator collaborations. New features include improved keyword search with integrated Ads Manager data, TTCM Match for automated creator recommendations, and Open Application Campaigns for creator submissions. Activation tools like Invite Links allow flexible collaborations.
Measurement features such as Gaming Anchor, Comment Anchor, and enhanced campaign reporting provide deeper insights into audience engagement and performance. These updates help brands source, activate, and measure creator campaigns effectively, fostering better partnerships.
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