The TikTok Trends Digest: Your guide to creating on-trend content

Summary

This TikTok Trends Digest explains how brands can leverage platform trends for impact. TikTok distinguishes between Trend Moments (specific, fast-moving) and Trend Signals (broader, more accessible for brands). The 'Delulu is the solulu' Signal involves playful optimism in relatable stories, using elements like a trend message, hashtags, sonic identity, and visual narrative.

Brands can join by changing two elements (e.g., hashtags and sounds) while keeping others consistent. An example from Elle Netherlands uses a carousel slideshow to showcase office essentials, building connection. Tools like the Commercial Music Library aid participation.