TikTokTikTok Joins Ad Net Zero | TikTok For Business Blog
TikTok has joined Ad Net Zero, a climate action program for the advertising industry, committing to its five-point action plan to decarbonize ad operations and promote sustainable products. TikTok will participate in the Charter Steering Group and support future national chapters. This builds on its work with IAB Europe and GARM on sustainability measurement standards.
TikTok, as part of ByteDance, aims for operational carbon neutrality by 2030, reducing emissions by 90% and offsetting the rest, sourcing 100% renewable electricity globally by 2030 (with a new Norway data center using renewable energy), and setting science-aligned Scope 3 targets. TikTok also implemented a climate misinformation policy and a $1M initiative for climate literacy. Additionally, a limited-time offer provides new advertisers with matching ad credits (up to $6000) and expert support based on spend tiers.
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Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
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AdjustAgentic growth management at Adjust | Adjust
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TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
TikTokAppsFlyer Report: Creative Performance In Gaming | TikTok For Business Blog
A new AppsFlyer report in collaboration with TikTok reveals that 2% of creative variations drive 68% of ad budgets, emphasizing the need for scaling creative iteration with AI to combat ad fatigue and boost ROAS.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
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