SensorTowerThe iOS ASO Keyword Research And Optimization Workflow Guide
Summary
This guide provides a complete process for optimizing iOS app keywords, aimed at beginners to learn in 30 minutes. It explains the importance of keyword optimization, noting that 63% of app downloads come from search. The step-by-step process includes: starting a brainstorming spreadsheet, listing keyword ideas, filtering for relevance, using research tools to get difficulty and traffic scores, selecting keywords based on difficulty (target 1.5 for unpublished apps), optimizing with a tool to check errors, tracking rankings after a week, testing new keywords, and repeating.
It also offers tips for app developers to train employees by linking the guide, saving training time.
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