GoogleThe AI Era: Expanding marketing and creative potential
Summary
Vidhya Srinivasan at Cannes Lions discusses AI's exponential impact on Search, YouTube, and advertising. AI helps find answers to complex questions and inspires discovery. Generative AI unlocks scale, speed, and customization in advertising: audience insights drive strategy, tools like Veo create high-definition videos from prompts, and real-time measurement boosts performance.
This multiyear vision is already helping advertisers produce creative faster and engage audiences more effectively.
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