GoogleNew features and controls for your AI-powered campaigns
Summary
Google Ads announces AI-powered updates at DMEXCO to improve ad performance and ROI. Key updates include: 1) Gemini models expand Search campaign conversational experience to German, French, Spanish. 2) AI image editing expands to Search, Demand Gen, App, Display campaigns; asset generation adds 6 languages.
3) New brand controls: reference images, brand guidelines for Performance Max, Demand Gen creative preferences. 4) Performance Max gains creative reporting, asset coverage insights, impression share reporting, and unified performance insights with target pacing. 5) Campaign-level negative keywords beta for Performance Max, omnichannel bidding beta for Demand Gen, and Display & Video 360 support.
These tools aim to give advertisers more control and better results.
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