SensorTowerShein's U.S. Mobile App Downloads Surpass Amazon's for the First Time in Q2 2022
Summary
In Q2 2022, Shein's mobile app installs in the US surpassed Amazon's for the first time, with 6.8 million downloads (up 13% Q/Q) compared to Amazon's 6.3 million (down 7%). Shein reached its highest US installs ever, more than triple Q2 2019's 2 million. Although Amazon still has triple the audience in monthly active users, Shein is closing the gap—from nine times in Q2 2020 to four times in Q2 2021.
US is Shein's largest market by lifetime installs (14% of global), while Brazil sees the most quarterly installs since Q4 2020, with 10.7 million in Q2 2022. Amazon will likely retain its MAU lead due to diverse offerings.
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