Global App Spending Reached $65 Billion in the First Half of 2022, Up About 1% Year-Over-Year

Summary

Worldwide consumer spending on Apple's App Store and Google Play reached $65 billion in the first half of 2022, up 1% year-over-year from $64.4 billion in H1 2021. Growth slowed due to normalization after pandemic highs and global economic downturn. Apple's App Store saw $43.7 billion (up 5.6%), while Google Play fell 7.4% to $21.3 billion.

Mobile game spending declined 6.6% to $41.2 billion, with Honor of Kings and PUBG Mobile top grossing. TikTok remained the highest-grossing non-game app with $1.7 billion. App downloads dropped 1.5% to 71.2 billion installations, with TikTok leading at 373 million installs.

Google Play saw a 1.3% decline in installs, while Apple's App Store fell 2.5%.