Road to Pathmatics 2.0: Enhancement, expansions and improvements

Summary

Pathmatics is rolling out a series of enhancements, expansions, and updates to strengthen its platform and provide users with more advanced tools and insights for digital strategies. Key new capabilities include new datasets like the Mobile Apps Channel, which covers spend, impressions, and creatives across 15+ non-social mobile ad networks such as AdMob and AppLovin, and App Downloads with Top Personas integrated from Sensor Tower, requiring no additional subscriptions. Better chart capabilities are introduced, including an Aggregate Spend Chart for total ad spend over time, a Brands Time-Series Chart for budget shifts between brands, a Chart vs Table Toggle, Creative Trend Charts for top creative types and placements, and a Compare Granularity Selector for time series granularity.

Workflow improvements include three new creative filters (Language, Placement, and New), Category Comparison in the Compare tool, and Creative ID Access for saving and searching individual creatives. These updates reflect Pathmatics's commitment to expanding data sources, enhancing analytical capabilities, improving user experience, and covering more channels and ad networks. In 2025, the focus will be on channel and device parity in strategic countries and new markets, helping users navigate the evolving digital landscape with confidence.