GoogleOwn the world’s largest moments with YouTube Sponsorships
Summary
YouTube offers high-impact sponsorship opportunities for brands to reach audiences during major cultural events like the Super Bowl. Two key offerings are First Position Moments, which ensure a brand's ad is seen first by engaged viewers, and Content Takeovers, which allow brands to have high share of voice on relevant creator channels or playlists. For example, Booking.com used First Position Moments during holiday travel surges and achieved a 21% relative lift in ad recall, exceeding benchmarks.
IHG Hotels & Resorts combined both offerings to target luxury travelers through NFL and F1 content, achieving 2x the YouTube benchmark for ad recall and brand awareness. These tools help brands own both audience and content, driving performance unique from linear TV.
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