YouTube views are more than just glances; they serve as currency for brand consideration by indicating customer interest. Skippable ads, introduced 13 years ago, offer a tangible measurement through cost-per-view (CPV) bidding, where views are counted after 30 seconds (in-stream) or 10 seconds (in-feed/Shorts). Today, YouTube has evolved with formats like in-feed and Shorts, and the latest Video View Campaigns (VVC) leverage Google AI to maximize views for budget, delivering 40% more views and 30% less cost than in-stream CPV alone.
YouTube's value lies in its engaged community, with 64% of users paying more attention to ads on YouTube. Three keys to consideration are time (longer view durations), signals (billions of logged-in users providing behavior insights), and community (authentic creators). CPV bidding yields the highest lift in consideration for skippable ads.
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