AdjustOut now! The shopping app insights report 2025 | Adjust
Summary
In 2025, e-commerce app installs declined by 14% year-over-year, while sessions increased 2%, indicating a shift from acquisition to engagement. The shopping app insights report 2025 from Adjust reveals that AI, personalization, and multi-channel journeys are now essential for growth. Key findings include LATAM and APAC leading with 18% and 13% install growth respectively, marketplace apps achieving the longest session length (10.69 min) and highest day 1 retention (24.8%), and rising revenue in LATAM and Southeast Asia despite global ARPMAU declines.
The report offers actionable tips on web-to-app flows, deep linking, and Q4 strategies.
You Might Also Like
AdjustShopping app trends and performance insights 2025 | Adjust
Shopping app installs rose 16% YoY in 2024 but fell 18% in H1 2025, while sessions climbed, signaling a shift to higher-quality users. LATAM showed strong growth (installs +18%, sessions +27%). Marketplace apps lead engagement with 24.8% day-1 retention. Global CPI for e-commerce dropped to $0.99 in Q1 2025, with North America highest at $2.70. Key trends include quick commerce ($195B projected), voice commerce ($151.4B), AI chatbots, privacy-first personalization, and D2C mobile investment.
AdjustSeamless linking and UX for mobile growth | Adjust
Seamless linking and UX are critical but often overlooked drivers of mobile growth. As user journeys become omnichannel and cross-platform, broken links cause drop-offs and lost revenue. Deep linking boosts conversions by 20–30%, and owned channels are 3–4x more cost-efficient with 2x higher retention when integrated well. Marketers must prioritize linking infrastructure to ensure every click delivers a smooth experience, ultimately increasing app adoption, retention, and LTV.
AdjustUsing Adjust Growth Copilot for smart, fast data insights | Adjust
Adjust Growth Copilot, an AI-powered tool, helps app marketers quickly assess campaign performance, identify data anomalies, optimize channel efficiency, discover top creatives, forecast spend, and uncover funnel trends. It converts natural language questions into actionable insights, reducing time spent on dashboards and enabling faster, data-driven decisions for smarter app growth.
AdjustDynamic deep linking for smarter mobile campaigns | Adjust
Dynamic deep linking solves scalability issues in mobile campaigns by generating link parameters in real-time via APIs, enabling precise routing to in-app content without manual overhead. It improves attribution accuracy, supports referral programs, content sharing, product feeds, and web-to-app transitions. Branded short links boost CTR, while automated workflows reduce operational costs and errors. For ad ops decision-makers, this means faster campaign launches, cleaner data for ROI analysis, and consistent user journeys across channels.
AdjustJapan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
AdjustHalloween app trends: Insights for your 2026 campaign | Adjust
Adjust's Halloween 2025 data across six weeks shows the holiday window opens well before October 31 and differs by category and market. Entertainment installs peaked the weekend before Halloween (up 42–44% vs. summer baseline), with OTT/streaming and video content installs up 120% on October 25 and 300% YoY. Photo and video sessions instead spiked on Halloween night itself (+6% global vs. the four prior Fridays; Canada +15%, Germany +13%, U.K. +11%, U.S. +9%, Mexico +7%). Single global send dates miss market-level peaks, so ad ops should time creative, push, and budget shifts per market—especially in Mexico, where activity runs through Día de los Muertos.
AdjustAdjust x Meta: AEM view-through reporting for iOS | Adjust
Adjust expands its Meta integration to include view-through attribution (VTA) for AEM-eligible iOS App Promotion campaigns, rolling out October 27. This update automatically surfaces impression-based installs in Adjust’s reporting, requiring only enabling impression device matching. Ad ops gain richer, privacy-compliant campaign insights without affecting SKAN reporting.
AdjustTikTok x Adjust: Real-time iOS conversion reporting | Adjust
TikTok and Adjust have launched real-time iOS conversion reporting, delivering near-instant performance data to TikTok Ads Manager. This integration combines MMP and SAN signals to provide conversion metrics like CPA and conversion rates with minimal delay, enabling faster campaign optimization, goal-based bidding, and creative testing. Advertisers should note that this complements SKAN data, not replaces it. Activation requires configuring Adjust data sharing and setting up eligible iOS campaigns. The solution addresses iOS attribution delays, empowering UA managers to make timely, data-driven decisions.
More from Adjust
Introducing the Device Usage dashboard | Adjust
Adjust's Device Usage dashboard in Datascape gives ad ops teams a prebuilt view of how active users are distributed acro...
Measure installs across more app stores | Adjust
Adjust has expanded store detection and verification across multiple app storefronts, making Store Type the primary dime...
Halloween app trends: Insights for your 2026 campaign | Adjust
Adjust's Halloween 2025 data across six weeks shows the holiday window opens well before October 31 and differs by categ...
Adjust permission groups for flexible access | Adjust
Adjust introduced permission groups to give ad ops teams more flexible, scalable access management. Instead of relying o...
Japan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install...
Türkiye app trends and benchmarks for 2026 | Adjust
Adjust’s Türkiye 2026 spotlight report positions Türkiye as a high-growth, mobile-first market for ad ops teams. Mobile ...