Adjust x Meta: AEM view-through reporting for iOS | Adjust

Adjust has expanded its integration with Meta to deliver view-through attribution (VTA) for Aggregated Events Measurement (AEM)-eligible iOS App Promotion campaigns, beginning October 27. This builds on prior AEM integrations from 2023 and 2024. The update automatically includes impression-based installs in Adjust’s attribution waterfall and reporting surfaces when impression device matching is enabled.

Ad ops can see both click and impression-attributed installs, providing a more complete picture of campaign reach and influence. To activate, partners must set up Meta, map events, and toggle impression device matching in the Adjust dashboard. Key points: SKAN reporting remains unchanged; no need to select AEM separately for campaigns; Meta supports up to 1-day view-through attribution for installs.

This enhancement enriches iOS campaign measurement within Meta’s privacy-first AEM framework, enabling better optimization decisions with near real-time, granular data. Ad ops can leverage this to improve ROI measurement and attribution accuracy without compliance risks.