AdjustOut now! The gaming app insights report: 2025 edition | Adjust
Summary
The gaming app insights report 2025 highlights key trends: global gaming app installs grew 4% YoY in 2024, with LATAM (+9%) and MENA (+7%) as fastest-growing regions. Strategy games saw explosive install growth (+83%), while casino (+32%) and arcade (+23%) led sessions growth. AI-powered personalization, predictive retention, and dynamic gameplay optimize UA and monetization.
Cross-platform play extends session times. Despite a global CTR increase from 7% to 9%, CPI rose in North America, making advertising more expensive. High-LTV genres like strategy, action, RPG, and casino drive strong revenue, though average revenue per user declines overall.
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