AdjustAdjust at MAU 2025: AI, app growth, events, and more | Adjust
Summary
MAU 2025 saw Adjust return as title sponsor, launching Growth Copilot - a natural language AI tool designed to help mobile marketing teams transform data into actionable strategies. In a main stage session, CEO Andrey Kazakov and Avi Blumenstein of Age of Learning discussed best practices for driving growth with AI, covering four key areas: maximizing AI to accelerate performance, optimizing creative and campaigns in real time, using AI for resource efficiency and scale, and how Growth Copilot fits into the landscape. The event facilitated meaningful connections through co-hosted gatherings with Reddit, Sensor Tower, and AppLovin, including TopGolf and a VIP Happy Hour.
Ad ops decision-makers should note that AI is becoming essential for operational agility and measurable growth. Adjust's booth conversations centered on evolving measurement solutions and the new AI capabilities. The article emphasizes practical AI application rather than theoretical benefits, offering actionable insights for mobile marketers seeking to improve campaign performance and operational efficiency.
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