AdjustAdjust at MAU 2025: AI, app growth, events, and more | Adjust
MAU 2025 saw Adjust return as title sponsor, launching Growth Copilot - a natural language AI tool designed to help mobile marketing teams transform data into actionable strategies. In a main stage session, CEO Andrey Kazakov and Avi Blumenstein of Age of Learning discussed best practices for driving growth with AI, covering four key areas: maximizing AI to accelerate performance, optimizing creative and campaigns in real time, using AI for resource efficiency and scale, and how Growth Copilot fits into the landscape. The event facilitated meaningful connections through co-hosted gatherings with Reddit, Sensor Tower, and AppLovin, including TopGolf and a VIP Happy Hour.
Ad ops decision-makers should note that AI is becoming essential for operational agility and measurable growth. Adjust's booth conversations centered on evolving measurement solutions and the new AI capabilities. The article emphasizes practical AI application rather than theoretical benefits, offering actionable insights for mobile marketers seeking to improve campaign performance and operational efficiency.
You Might Also Like
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
AdjustHow AI is reshaping the mobile growth stack | Adjust
AI is transforming mobile growth stacks from reactive, fragmented systems into unified, predictive platforms. Marketers move from manual dashboard analysis to conversational AI that delivers instant insights and proactive optimization. Predictive AI flags risks early, enabling faster decisions and reducing wasted spend. The shift empowers marketers to focus on strategy rather than data assembly, with tools like Adjust Growth Copilot providing a single interface for querying, analyzing, and optimizing performance in real time.
AdjustBoost ROAS with mobile marketing automation | Adjust
Mobile marketing automation is critical for scaling ROAS by enabling real-time, data-driven campaign optimization. Key strategies include setting automation rules for bid/budget adjustments based on performance thresholds, implementing anomaly detection to prevent wasted spend, and using smart alerts for timely budget reallocation. A case study from Melsoft Games shows that automation allowed testing hundreds more creatives without extra time or cost. For ad ops leaders, the takeaway is that automation reduces manual bottlenecks, improves reaction speed, and directly boosts ROAS when integrated with attribution and analytics tools.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustATT opt-in rates: 2025 data & benchmarks | Adjust
ATT opt-in rates continue to rise gradually, reaching 35% globally in Q2 2025, up from 34.5% in 2024. Education apps saw the biggest improvement, from 7% to 14%. Gaming remains top-performing, with sports (50%), hyper casual (43%), and action (40%) leading. Country-wise, Brazil (50%), UAE (49%), and Turkey (42%) are highest. Investing in prompt UX is a strategic lever to increase addressable iOS audiences.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campaign optimization. Key sessions covered agentic AI for budget, bid, and creative adjustments. The event underscored the industry's shift toward automation in mobile marketing to handle complex growth loops. Adjust's booth and side events facilitated discussions on measurement, fraud prevention, and ROI. The week concluded with a call to explore Adjust's solutions for future growth.
AdjustAgentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
More from Adjust
Agentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign opt...
WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Inte...
FIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campai...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...