GoogleDrive better performance by upgrading Video Action Campaigns to Demand Gen
Summary
Starting in Q2 2025, Video Action Campaigns will upgrade to Demand Gen campaigns, combining the best of both for multi-format content experiences. Advertisers using both video and image assets see 20% more conversions at same CPA. Demand Gen expands reach to 3 billion monthly users across YouTube, Discover, and Gmail, offers tailored creative storytelling with format-level insights, and enables more relevant audiences via Lookalike segments.
Key features being brought from Video Action Campaigns include omnichannel bidding (beta in coming months), Display & Video 360 support (October), and third-party verification. The upgrade process involves: starting Demand Gen now, using copy-and-paste tool; manual migration tool in early 2025; no new Video Action Campaigns creation from March 2025; automatic upgrade from Q2 2025. Adopting multi-format strategy early is recommended for better performance.
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