GoogleNew creative updates to help advertisers generate lifestyle imagery
Google Ads is rolling out generative AI capabilities that allow advertisers to create images containing adult people and faces using text prompts, powered by Imagen 3. This feature is available across Performance Max, Demand Gen, Display, and Apps campaigns. The technology aims to help advertisers produce richer, more engaging lifestyle imagery to improve campaign performance.
Google has implemented protocols and safeguards to ensure high quality and compliance with policies: no brand-named products, prominent figures (politicians, celebrities), children or minors, or sensitive/explicit content can be generated. All AI-generated images are tagged with SynthID for transparency. Advertisers can customize prompts by specifying age, gender, race, ethnicity, and nationality, and can hide or provide feedback on generated images.
The article also introduces asset-audience recommendations, which provide ideas for themes and elements that resonate with top audiences (e.g., "nature" or "ocean" scenes). In the coming weeks, AI-generated image suggestions will appear to help implement fresh ideas without starting from scratch. Key data points include the expansion of asset generation to six languages and new campaign types last year.
Actionable takeaways: Advertisers should experiment with detailed prompts for lifestyle images, leverage audience recommendations to improve asset variety, and use the hide/feedback features to refine AI output. This update shortens creative production cycles, as highlighted by a testimonial from Mediaplus Performance Germany.
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