GoogleChannel performance and more reporting coming to Performance Max
Summary
Performance Max introduces channel-level reporting, a top-requested feature giving advertisers granular visibility into performance across Search, YouTube, Discover, Gmail, Display, Search partners, and Maps. The new 'Channel performance' page includes a campaign-level summary, data visualization, and channel distribution table with metrics like clicks, conversions, and cost, which is downloadable. Diagnostics highlight issues (e.g., missing store locations on Maps, irrelevant landing pages on Search) with actionable fixes like enabling final URL expansion.
Full search terms reporting also rolls out, offering the same granularity as Search campaigns, enabling negative keyword application and brand exclusions. Enhanced asset-level reporting now includes impressions, clicks, and cost for more comprehensive optimization. Key data: over 90 quality improvements in 2024 drove >10% increases in conversions and conversion value.
This empowers ad ops decision-makers to balance overall performance with channel-specific insights, leveraging Google AI for real-time optimization across customer journeys.
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