NetEase's Survival Game LifeAfter Hits $125 Million in Revenue Following Western Release

Summary

Released on China's App Store last Halloween, NetEase's LifeAfter is a mobile multiplayer survival game that has earned an estimated $125 million worldwide, according to Sensor Tower. The game officially launched in the US and other Western markets on February 28. Since its international release, it has grossed about $360,000 from US players, with 97% of total revenue coming from China ($121 million).

Despite early stages in the US, growth is strong, with second week revenue up 72% over the first. The game has reached over 1 million US players and nearly 15.5 million installs globally.