MintegralA Must-Read for Vietnamese Developers: A Guide to Launching Your Apps in International Markets
Summary
Vietnam's mobile app ecosystem is booming, with over 24,600 locally launched apps as of January 2025, including a 12.7% year-on-year increase in non-gaming apps. The developer base has grown by 25%, creating a competitive landscape. However, there is a clear opportunity for Vietnamese developers to expand globally, especially in non-gaming categories.
A success story is Prank Call: Fake Video Call, which achieved over 12.94 million global downloads, with strong traction in India (6.21 million) and Indonesia, and a 100% growth in European markets like Germany and the Netherlands from January to March 2025. The app uses Mintegral as its primary user acquisition channel. Mintegral is a leading global programmatic advertising platform that helps developers achieve growth through machine learning models and smart bidding products such as Target ROAS and Target CPE.
Their network covers over 200 countries, with strong performance in Europe and Southeast Asia. According to the AppsFlyer Performance Index 17, Mintegral ranks 3rd globally in power and volume for three consecutive years, and top 10 in non-gaming verticals on iOS and Android. Their smart bidding allows developers to set Day 0 or Day 7 ROAS targets, and the system automatically optimizes bids to acquire high-quality users.
Partner testimonials highlight Mintegral's role in driving traffic: Joybit credits Mintegral for 66.9% of traffic and growth in non-US markets; Lutech reports 45% traffic and top download chart positions; Piontech Software notes exceptional Day 0 ROAS. Vietnamese developers are encouraged to sign up on Mintegral's AppGrowth platform.
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