Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety

Summary

Liftoff emphasizes supply and creative quality as top priorities, addressing industry-wide challenges like invalid traffic and low-quality ads. Through its Vungle Exchange, which handles over five billion daily auctions, Liftoff has partnered with DoubleVerify to provide pre-bid and post-bid invalid traffic protection, safeguarding advertisers from fraud. Additionally, it collaborates with The Media Trust to use AI-powered scanning to block inappropriate or offensive creatives, enhancing user experience and brand safety.

These initiatives aim to combat invalid traffic, ensure creative authenticity, and protect both buyers and publishers in the mobile app advertising ecosystem.