Singular's 2024 ROI Index, analyzing over $10 billion in ad spend, 10 billion installs, and 100 billion clicks, ranked Liftoff as a leading ad network. Liftoff achieved top positions in all key ROI categories including iOS SKAN performance (global, gaming, non-gaming) and Android ROI (global, gaming, non-gaming, plus regional EMEA and South America). It also ranked highly in Android retention (global, gaming, non-gaming, and regional EMEA, APAC, North America, South America), as well as in iOS and Android partner rankings for scale, spend, and customer reach.
The report highlights Liftoff's consistent excellence across multiple performance metrics.
AppsFlyer’s 2026 creative data shows video and static image ads reward opposite creative qualities, so ad ops teams should plan, budget, and test them separately. Video spend is concentrating: gaming’s top 2% of video creatives captured 60.7% of spend, up from 53.5%, while image spend spread out. Top spenders are testing far more variations, widening the testing gap. Action/Strategy and Puzzle/Lifestyle show format-specific tone and social-proof reversals; Finance is the exception. Teams should use AI-assisted variation, analyze video winners deeply, keep broad image testing, and measure performance at attribute level.
The open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
Moloco earned top ROI rankings in the 2024 Singular ROI Index, securing top 5 positions in iOS SKAN non-gaming and Android global ROI/retention categories. It achieved 'Golden 6' status for appearing in all categories. This recognition highlights the effectiveness of Moloco's machine learning in acquiring high-value users on the open internet.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
Retention rate is a critical KPI for mobile apps, showing user engagement and loyalty. It costs 5x more to acquire than retain users, and a 5% retention boost can increase profits up to 95%. Focus on quality users, seamless onboarding, and re-engagement to improve retention. Monitor key milestones like Day 1, 3, 7, 14, 28, 30 for insights.
Generative AI enhances mobile ad creative through localization and dynamic effects. Long-form video and triple-page ads boost engagement via storytelling. Iterative testing across four phases optimizes performance with data-driven strategies.
The Liftoff Monetize SDK combines a minimal footprint with full monetization power. Under 1 MB on Android and 5.12 MB on...
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In-app mobile advertising is held back by three myths: low-quality inventory, intrusive ad formats, and reliance on Big ...
Treating DSPs as interchangeable commoditizes ad buying. In reality, models differ sharply: two DSPs can view the same i...
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inad...
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...