SensorTowerLeading Brands in U.S. Real Estate: Q1 2025 Overview
Summary
In Q4 2024 to Q1 2025, Zillow, Realtor.com, and Redfin enhance digital presence. Zillow.com peaks at 32M unique visits in March 2025 with deduplicated audience above 78M. Its app MAU grows to 11M.
Ad spend peaks in December at $9.3M, focusing on Facebook and Instagram. OTT channels also used. Realtor.com and Redfin also maintain significant online footprints.
The analysis emphasizes the importance of cross-platform strategies in the competitive real estate market, relying on Sensor Tower data for insights.
You Might Also Like
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
AppsFlyerUnlock the value of web-to-app
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
AdjustWWDC25: AdAttributionKit, SKAN, iOS 26, and more | Adjust
Apple's WWDC25 announced significant AdAttributionKit updates, including support for multiple overlapping re-engagement conversions with conversion tags, customizable attribution windows per ad network, configurable cooldown periods to avoid misattribution, and new geography data (country codes) in postbacks for high-volume campaigns. Testing capabilities are enhanced via developer mode. These changes give advertisers more control over attribution rules and insights, improving campaign optimization and measurement accuracy across iOS 26 and beyond.
AdjustMarketing mix modeling (MMM) for mobile marketers | Adjust
Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.
AdjustATT opt-in rates: 2025 data & benchmarks | Adjust
ATT opt-in rates continue to rise gradually, reaching 35% globally in Q2 2025, up from 34.5% in 2024. Education apps saw the biggest improvement, from 7% to 14%. Gaming remains top-performing, with sports (50%), hyper casual (43%), and action (40%) leading. Country-wise, Brazil (50%), UAE (49%), and Turkey (42%) are highest. Investing in prompt UX is a strategic lever to increase addressable iOS audiences.
AdjustA guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
AdjustVietnam mobile app trends and growth insights for 2025 | Adjust
Vietnam's mobile app market is booming with high downloads and engagement. Key trends: gaming ATT opt-in rates hit 49% YoY, installs rose 3% in 2024, finance sessions surged 84% YoY, and video streaming session lengths increased. Download the report for full insights.
More from SensorTower
Beyond the Game: The Sports Report 2026
The 2026 Sports Report reveals key trends for ad ops: FIFA World Cup drove record sports app downloads (137M in Q2 2026)...
Introducing The Sensor Tower MCP Server
The Sensor Tower MCP server bridges AI chatbots to Sensor Tower and Pathmatics data, enabling ad ops teams to query app ...
A Scorching Spring for Sporting Events, Streaming Apps, and Digital Ad Spend
Live sports streaming is driving significant user engagement and ad revenue for platforms like Peacock, Fox Sports, Para...
State of Digital Banking 2026
Digital banking ad impressions surpassed 50B quarterly with spend above $350M by Q1 2026, driven by mobile-first adoptio...
Top 10 Worldwide Mobile Games By Revenue and Downloads in June 2026
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers ...
State of APAC Omnichannel Retail 2026: How Retail Leaders Are Building Digital Growth
Digital retail maturity shifts focus from downloads to omnichannel experiences, engagement, and ecosystems. Key data: 8....