SensorTowerLeading Brands in U.S. Real Estate: Q1 2025 Overview
Summary
In Q4 2024 to Q1 2025, Zillow, Realtor.com, and Redfin enhance digital presence. Zillow.com peaks at 32M unique visits in March 2025 with deduplicated audience above 78M. Its app MAU grows to 11M.
Ad spend peaks in December at $9.3M, focusing on Facebook and Instagram. OTT channels also used. Realtor.com and Redfin also maintain significant online footprints.
The analysis emphasizes the importance of cross-platform strategies in the competitive real estate market, relying on Sensor Tower data for insights.
You Might Also Like
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
AppsFlyerUnlock the value of web-to-app
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
AdjustWWDC25: AdAttributionKit, SKAN, iOS 26, and more | Adjust
Apple's WWDC25 announced significant AdAttributionKit updates, including support for multiple overlapping re-engagement conversions with conversion tags, customizable attribution windows per ad network, configurable cooldown periods to avoid misattribution, and new geography data (country codes) in postbacks for high-volume campaigns. Testing capabilities are enhanced via developer mode. These changes give advertisers more control over attribution rules and insights, improving campaign optimization and measurement accuracy across iOS 26 and beyond.
AdjustMarketing mix modeling (MMM) for mobile marketers | Adjust
Marketing mix modeling (MMM) is re-emerging as a privacy-compliant complement to attribution, helping mobile marketers evaluate the impact of media spend, pricing, ASO, and promotions on installs and revenue. Unlike traditional media mix modeling, MMM includes non-media levers. Combined with incrementality testing and predictive analytics, MMM provides a high-level view of performance without relying on user-level data, making it essential for modern measurement stacks.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
AdjustJapan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
More from SensorTower
State of Automotive & Mobility 2026: Chinese Automakers Accelerate Global Expansion as Digital Customer Acquisition Emerges as a New Growth Driver
Automotive advertisers are shifting budgets toward localized digital acquisition as domestic growth slows. In China, pre...
Indie and New IP Break Out, Without Denting AAA
Breakout game launches are increasing, driven almost entirely by indie studios. 76 titles sold 500k+ paid units in their...
State of Game Advertising 2026: Three Trends to Know
Sensor Tower’s 2026 game ad report shows ad ops must manage more creative volume, not just bigger budgets. Top US mobile...
Show and Tell: Inside Target's Back-to-School Retail Media Campaign
Target’s 2026 back-to-school retail media campaign became more concentrated: impressions fell 66% YoY to 781M and partic...
Holiday Campaigns: What We Can Learn From Coca-Cola, L'Oreal, & Hershey's
The holiday retrospective shows three distinct ad ops plays. Coca-Cola doubled spend (+110%) and impressions rose 91%, c...
Cash In! Finance Spotlight Report 2026
Mobile finance is outpacing broader app trends: global finance app downloads are projected at 8.9B in 2026 (+6% YoY), wi...