SensorTowerLeading Brands in U.S. Real Estate: Q1 2025 Overview
In Q4 2024 to Q1 2025, Zillow, Realtor.com, and Redfin enhance digital presence. Zillow.com peaks at 32M unique visits in March 2025 with deduplicated audience above 78M. Its app MAU grows to 11M.
Ad spend peaks in December at $9.3M, focusing on Facebook and Instagram. OTT channels also used. Realtor.com and Redfin also maintain significant online footprints.
The analysis emphasizes the importance of cross-platform strategies in the competitive real estate market, relying on Sensor Tower data for insights.
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