AdjustVietnam mobile app trends and growth insights for 2025 | Adjust
Summary
Vietnam's mobile app economy is rapidly accelerating, earning a top spot globally in downloads and user engagement due to high smartphone adoption and a tech-forward population. The Mobile app trends spotlight edition: Vietnam 2025 provides actionable insights across gaming, finance, and entertainment. Key findings include: ATT opt-in rates for gaming apps climbed to 49% YoY in Q1 2025; gaming installs rose 3% YoY in 2024 with summer peaks; finance app sessions surged 84% YoY in Q1 2025; and video streaming session lengths increased from 15.25 to 20.19 minutes.
These trends underscore the dynamic mobile market opportunity in Vietnam.
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