SensorTowerLeading Beauty Retail Brands in France: Q4 2024 Insights
Summary
A Sensor Tower analysis of Q4 2024 performance for Sephora, Nocibé, and Notino in France's beauty retail sector reveals distinct digital strategies. Sephora's website visits peaked at 42M in December, with steady app growth to 1.4M MAU, despite a decline in ad spend to $650K. Nocibé maintained consistent web visits around 6M and app MAU near 600K, with stable ad spending of $424K.
Notino saw a November web peak of 11M visits and a doubling of app MAU to 148K, accompanied by increased ad spend to $164K on Instagram. These trends highlight the importance of cross-platform engagement and targeted ad investments.
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