Latin America (LATAM) is emerging as a key player in the global app market, driven by rising smartphone adoption and a young, tech-savvy population. Adjust's new report, 'Mobile app trends spotlight edition: LATAM 2024,' reveals key insights: LATAM's ATT opt-in rate outpaces the global average, with Brazil leading at up to 48%. Argentina experienced a 36% rise in overall session growth year-over-year.
E-commerce apps saw an 80% surge in installs YoY, while finance app session lengths increased by 24%, reaching 6.63 minutes in H1 2024. These trends highlight significant opportunities for developers and marketers in the region.
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