Liftoff(Vungle)Just Arrived! Liftoff’s Non-Gaming Ad Monetization Trends Report
Sensor Tower data indicates non-gaming apps will exceed mobile game revenue share by 2026, fueled by rising consumer spending and widespread adoption of in-app advertising. As app usage time increases, publishers are prioritizing ad monetization strategies, leading to steady revenue growth. Liftoff's report highlights this inflection point, noting that dedicated resources to ad monetization open new pathways to success, including opportunities in emerging markets and improved results through innovative ad placements and balanced user engagement practices.
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AppsFlyer2025 App Marketer Survey
The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.
SensorTowerSensor Tower APAC Awards 2024
Mobile users spent $150B on App Store and Google Play in 2024, up 13% YoY. APAC publishers dominate the top 100 highest-grossing mobile publishers globally. Key trends: short drama apps and hyper-casual games thrive; AI boosts productivity in education; mobile apps enable cross-border communication. Sensor Tower APAC Awards 2024 highlight standout games and apps from the region, recognizing innovation in user experience and market insights.
Liftoff(Vungle)Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps
Non-gaming apps can generate significant ad revenue by diversifying ad formats and strategically placing ads without disrupting user experience. Rewarded ads, app open ads, and interstitials work when integrated at natural user touchpoints. Testing different ad combinations and user segments is crucial. Gaming ads convert well on non-gaming traffic due to high cross-over. Avoid focusing on singular ad optimization; instead, test multiple formats for revenue gains of 2-5% or more.
Unity2024 Roundup and Spotlight on Mobile Game Growth | Unity
This article notes that Unity, its logos, and trademarks belong to Unity Technologies. Other brands are trademarks of their respective owners. It's a legal disclaimer found in advertising contexts.
AdjustHow to launch and scale puzzle & match 3 games | Adjust
Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.
AdjustHow to scale a gaming app to 1 million players | Adjust
Scaling a gaming app to 1 million users requires AI-driven user acquisition with personalized creatives and playable ads, cross-platform storytelling, and influencer collaborations. Retention relies on adaptive content, community building, localization, and deep linking for seamless re-engagement. Hybrid monetization combining IAP, subscriptions, and ads with dynamic pricing optimizes revenue. Advanced analytics and predictive insights enable real-time campaign optimization. Decision-makers should prioritize AI and machine learning for UA and retention, implement deep linking for frictionless user journeys, and leverage data-driven monetization strategies to sustainably scale and retain a large player base.
MolocoIn-App Bidding vs. Waterfall: What’s Best for Your Mobile Game?
For ad ops decision-makers, in-app bidding is now the dominant mobile ad monetization approach, comprising ~80% of typical setups. It outperforms waterfall by automating demand prioritization, driving higher eCPM and ARPDAU through real-time competition. Hyper-casual games benefit from high fill rates and efficiency; casual games leverage hybrid IAP/IAA with bidding for volume; mid-core/hardcore games see premium eCPM without latency. Ad networks like Moloco offer 100% direct demand, enhancing transparency and revenue. Starting A/B testing and transitioning from waterfall is recommended for future-proofing monetization.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns are critical for UA in 2025, offering early brand presence, higher trust, and cost-efficient growth. Key benefits include increased visibility, engagement, and LTV. Practitioners should leverage advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, and incrementality testing. Partnerships with OEMs and platforms like Appnext, Aura, AVOW, Digital Turbine, and InMobi can drive significant results, as seen with Magalu's 100k+ monthly installs and 4x ROAS.
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