SensorTowerSensorTower

Introducing the Sensor Tower Intelligent Keyword Suggestions Tool

Dec 1, 2012·3 min read

Summary

The Intelligent Keyword Suggestion Tool, built by Sensor Tower, simplifies keyword research for app developers by generating relevant keyword suggestions. It uses seed keywords from an app's current keywords and title, combined with an n-gram database from Common Crawl and Project Gutenberg, to produce related keywords. Advanced settings allow tweaking weights and filter strength for more precise results, including phrase-based suggestions for long-tail searches.

The tool works best with 15-20 specific seed keywords, reducing irrelevant suggestions. It has been tested internally and can significantly streamline keyword optimization for most apps.

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