To increase app downloads, start by identifying bad keywords that don't rank well or have low search volume, and remove them to free up space. Then use tools like Keyword Spy to analyze competitors' keywords and Intelligent Keyword Suggestions to generate relevant terms. Optimize your list with the Optimize Keywords tool, considering traffic, difficulty, and relevance.
Finally, submit an app update with the new keywords and monitor performance to repeat the process.
The Intelligent Keyword Suggestion Tool helps app developers find high-quality keywords for better App Store exposure. It uses seed keywords, weight values, and n-gram databases to generate related keywords.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.
The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.
Japan's app market is poised for growth with 85% smartphone penetration and 68% iOS share. The new Mobile Software Competition Act opens opportunities for third-party stores and alternative payments. Key data from Adjust's report: stock trading app installs surged 90% YoY in H1 2026. The report provides benchmarks for gaming, finance, entertainment, and comics. Ad ops decision-makers should act early to capitalize on increased competition and iOS dominance.
CTV has become performance-ready for app marketers. Recent acquisitions (Fox/Roku, Walmart/Vibe) signal a shift to self-serve, measurable channels. Marketers can reuse existing UA creative instead of producing TV ads. QR codes drive direct response, but halo effects often matter more. Start with small, additive test budgets and measure assists/incrementality to understand true impact. CTV offers a way to find incremental users and diversify beyond paid social.
India's gaming market has won the install race, but the next phase demands a shift to measurable value. With over 500 million players and 97.5% Android penetration, mid-core and hardcore games generate 70% of revenue from in-app purchases. Yet, average channel usage (13) lags behind the global benchmark (17), limiting growth. For ad ops decision-makers, the key is moving beyond low-cost installs to focus on day-3 retention, cohort analysis, and life-time value. Diversifying marketing channels and tailoring strategies for Android's high-churn environment are critical to building sustainable gaming businesses.
Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from campaigns within ChatGPT. The integration provides URL templates for clicks and impressions, and uses the Conversions API to report conversions back to OpenAI. Advertisers can configure the module in Adjust by entering API credentials and mapping events. This allows tracking of key metrics like impressions, clicks, spend, CTR, CPC, and CPM, making ChatGPT Ads a measurable, data-driven channel for user acquisition.
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