Summary
To increase app downloads, start by identifying bad keywords that don't rank well or have low search volume, and remove them to free up space. Then use tools like Keyword Spy to analyze competitors' keywords and Intelligent Keyword Suggestions to generate relevant terms. Optimize your list with the Optimize Keywords tool, considering traffic, difficulty, and relevance.
Finally, submit an app update with the new keywords and monitor performance to repeat the process.
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Adjust has expanded store detection and verification across multiple app storefronts, making Store Type the primary dimension for identifying where an install originated rather than relying on platform or OS alone. For ad ops teams, this means campaign performance can now be analyzed at the store level across Huawei AppGallery, Xiaomi GetApps, Samsung Galaxy Store, Vivo Appstore, and Google Play variants, with independent verification of install origin. Newly detected stores are flagged in AppView with a direct route to configuration, and store-level data flows automatically into reporting, raw data, callbacks, and CSV exports, plus Conversion Rules via Store Rule conditions.
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