Liftoff(Vungle)Introducing Liftoff Exclusive Ad Formats
Summary
Liftoff Exclusive Ad Formats (LXAF) are innovative mobile ad formats available exclusively through Accelerate on Vungle Exchange. These formats leverage Liftoff's experience with 600,000+ creatives and Vungle SDK's first-party data for personalized user experiences. The first format, Triple-Page Ads (launched 2023), combines video with two end cards, improving app installs by up to 10%, conversion rates, CPI, and ROAS.
The newer Page Turner format adds adaptive interactivity: if users don't engage with the playable within 5 seconds, they see a fourth page with a different playable, increasing impression-to-install by 9.5% and lowering CPI by 7.5%. Liftoff encourages advertisers to consult account managers to leverage these formats for campaign success.
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