Liftoff(Vungle)Introducing Liftoff Exclusive Ad Formats
Liftoff Exclusive Ad Formats (LXAF) are innovative mobile ad formats available exclusively through Accelerate on Vungle Exchange. These formats leverage Liftoff's experience with 600,000+ creatives and Vungle SDK's first-party data for personalized user experiences. The first format, Triple-Page Ads (launched 2023), combines video with two end cards, improving app installs by up to 10%, conversion rates, CPI, and ROAS.
The newer Page Turner format adds adaptive interactivity: if users don't engage with the playable within 5 seconds, they see a fourth page with a different playable, increasing impression-to-install by 9.5% and lowering CPI by 7.5%. Liftoff encourages advertisers to consult account managers to leverage these formats for campaign success.
You Might Also Like
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustThe sports betting app playbook for marketers | Adjust
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
MolocoDecoding the open internet: Supply path optimization
The open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.
Liftoff(Vungle)Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Liftoff's creative recommendations for non-gaming apps focus on data-driven insights, user motivations, and effective ad formats like UGC and interactive elements to boost engagement and conversions.
MintegralGet Your Business Rolling with Pre-Roll Ads
Pre-roll ads are short video ads that play before main content, including skippable, non-skippable, and bumper formats. They offer targeted reach, high engagement, and brand awareness. Best practices include strong CTAs, capturing attention in the first few seconds, and standout creatives. Choose skippable for cost-efficiency, non-skippable for guaranteed views, and bumper for quick messages.
UnityImplementing ads without cannibalizing subscription conversions: A brief guide by ad format | Unity
To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.
AdjustSports betting apps set to skyrocket in Brazil | Adjust
Brazil's 2025 sports betting regulation offers huge mobile opportunities. Companies must prioritize user-friendly apps, local insights, and security. An MMP is essential for accurate attribution, fraud prevention, and ROI optimization to succeed in this competitive market.
More from Liftoff(Vungle)
In the Age of AI, Creative Taste Is the Last True Moat
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inad...
A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
The article highlights three key consumer app trends for 2026: social features becoming retention drivers (e.g., Spotify...
PEPr: Structured experimentation that scales
Structured experimentation drives sustained performance gains in complex marketing landscapes. Liftoff's PEPr program pr...
Mobile madness: Advertiser lessons from peak event days
Major sporting events like the Super Bowl create compressed advertising windows requiring structured preparation and dis...
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Learna and Pengu demonstrate that breakout app growth often comes from adapting proven engagement mechanics to new conte...