Introducing Cortex, Liftoff’s Next-Generation ML Platform

Summary

Liftoff has launched Cortex, a next-generation machine learning platform that leverages neural network technology to analyze larger datasets, improving decision-making and ROI for advertisers. Key advancements include processing 10x more training data, enabling 10x faster experimentation cycles, and achieving 6x faster model training. This results in more accurate predictions, quicker product releases, and better adaptation to market changes.

Partners like Playlinks and Bigo Live report improved ROAS, lower CPI, and higher user retention. Cortex is now widely used by Liftoff advertisers, with further innovations like SKAdNetwork models planned for late 2024.