Insight, Innovation, & Connection at Amplify Seoul 2023

Summary

Amplify Seoul 2023, hosted by AppLovin at Park Hyatt Seoul, brought together approximately 80 game publishers from Japan, Korea, Pakistan, and the EU. The event focused on mobile ad monetization and user acquisition (UA) strategies. Jinseok Lee, Head of Business Development in Korea at AppLovin, highlighted current global eCPM trends and significant growth in T3 countries, signaling market expansion.

He showcased AppLovin's AXON 2 update, which uses AI-driven machine learning for more accurate and globally scalable UA via AppDiscovery. Masaya Murakami from KAYAC Inc. shared insights on hyper-casual game publishing, stressing the importance of brainstorming to keep teams engaged and the value of onsite production for versatile teams.

LoadComplete's COO Soo Jeong Bae chronicled the success of 'Legend of Slime,' which reached #2 highest-grossing in IOS Idle RPG category, attracting many questions. In a fireside chat, Popcore Games co-founders discussed trials with 'Pull the Pin' and 'Parking Jam,' advising to try various UA campaign types (ad-only, blended ROAS) to acquire diverse users and rejuvenate older titles. They emphasized testing different metrics for monetization strategies.

The event concluded with networking at The Timber House, featuring a gayageum performance.