Amplify SF 2023: AI Takes Center Stage

Summary

At Amplify SF 2023, AppLovin showcased AI advancements addressing key industry pain points: lengthy learning phases (6-8 weeks), expensive testing, and scaling challenges. AppDiscovery's AI improvements in speed, adaptability, scale, and automation enable faster optimization and better ROI. Success stories from Goodroid, DealDash, and Peak illustrate the benefits.

Advertisers are advised to set realistic goals, adjust campaigns for global coverage, eliminate capping, set open budgets, and use multi-campaign types (Ad ROAS, IAP ROAS, Blended ROAS). SparkLabs demonstrated AI's impact on creative production, citing higher output, lower costs, and data-driven editing, with examples from Picsart, Wordscapes, and Project Makeover. Roundtable sessions covered gaming and non-gaming topics like IAP vs IAA harmony, measurement challenges, new UA channels, and campaign optimization.

In a fireside chat, Eric Ma (Scopely) attributed Monopoly GO!'s success to social features, brand appeal, and data-driven partnerships, advising focus on product KPIs and social density.