Liftoff(Vungle)How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy
Summary
Metacore's Merge Mansion achieved consistent revenue growth by doubling its live events and introducing novel event types. The game's revenue spikes (e.g., +138% on Merge It Up!'s last day) were tied to battle pass endings/startings and strategic IAP bundles. New events like Secret Supply (casino-merge minigame) and Circus Caper (decoration event with upgradeable item) encouraged premium currency depletion and deeper engagement.
Supercharge boost event became permanent, accelerating energy drain and energy sales. The Hopewell Bay Challengers differentiated competitive play with timed merging rounds and blue energy. Key data: revenue crests aligned with battle pass events; overlapping PvE modes increased rotation frequency.
Actionable takeaways for ad ops: design events to drive premium currency usage, use battle passes as revenue anchors, and leverage unique mechanics to boost battle pass participation. Event innovation and data-driven LiveOps are critical for maximizing ROI.
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