Sensor Tower introduced the Meta Feature Filter in Game Taxonomy to analyze how mobile games achieve long-term retention through design. It includes tags like Character Collection, Levels, Resource Management, Social Clans, Narrative Stories, and Decoration/Renovation. In September 2022, top US games by revenue totaled $286.7 million, down 4% from August, likely due to inflation.
However, monthly active users remained stable. Social Clans were the most popular meta feature, followed by Levels, spanning Casual, Mid-Core, and Casino genres. Notably, 70% of top games use two or more meta features to sustain their player base.
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