Liftoff(Vungle)How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Liftoff acquired GameRefinery in 2021 to enhance its product suite with contextual data for mobile app developers in a privacy-forward landscape. GameRefinery offers proprietary data like app deconstructions, genre taxonomies, and player motivations. By integrating its AI-generated micro-category taxonomy into Liftoff Accelerate ML models, campaigns achieved 10% lower CPIs through better inventory exploration.
This highlights Liftoff's focus on leveraging contextual signals as device identifiers decline, with future posts to cover scaling via user-generated content ads.
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