This blog post provides comprehensive guidance on using hashtags and tags for business growth on Instagram. It outlines nine types of hashtags, including product/service, niche, community, events, location, daily, phrases, acronyms, and emojis. Tips include checking popularity, creating lists, adding new hashtags, and using Insights to track performance.
The post also explains how to create and promote a business-specific hashtag, and five ways to connect via tagging: tag customers, encourage tags, partner with businesses, create a location tag, and avoid spamming. The goal is to increase discoverability and community engagement.
Mobile-first video creative boosts brand lift by 27%. Use vertical format, optimize for sound-off, and leverage Facebook's tools like Video Creation Kit, cropping, and Stories templates for effective ads.
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up in minutes, it handles FAQs, product recommendations, appointments, and sales. Over 1 million businesses already use it. A new platform allows integration with Shopify/Zendesk for enterprise customization. Future expansions include search discovery and agent-driven daily operations. Free initially, transitioning to paid subscriptions.
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
Google is introducing new ad formats powered by Gemini models for AI Mode in Search. These include Conversational Discovery ads, which answer specific user queries with tailored creative, and Highlighted Answers, which surface relevant ads within AI-generated recommendations. Additionally, AI-powered Shopping ads provide custom product explainers, and Business Agent for Leads offers chatbot interactions for lead generation. The Direct Offers pilot is expanding with promotional bundling, native checkout, and travel partner integration. For ad ops decision-makers, these innovations emphasize personalization, transparency with independent AI explanations, and seamless conversion paths.
TikTok's Branded Buzz and Search Hubs enable brands to turn passive discovery into active exploration. Branded Buzz leverages creator content for massive organic reach, while Search Hubs capture high-intent search demand with customizable brand destinations. Keyword Amplifier bridges awareness and search engagement. L'Oréal's campaign achieved 7.5x more organic views, 2.9x uplift in search volume, and 1.9x benchmark for keyword-amplified searches. For ad ops, this bundle drives scalable, measurable mid-funnel performance.
Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific queries with tailored creative, while Highlighted Answers surface relevant sponsored recommendations. AI-powered Shopping ads generate custom product explainers, and Business Agent for Leads provides real-time chatbot interactions. The Direct Offers pilot expands with promotion bundling, native checkout, and travel deals. 75% of users make faster decisions with AI Mode. These innovations shift ads from static listings to helpful, conversational experiences, building trust through independent AI explanations and clear sponsorship labels.
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
LABX Clinic, a leading Thai beauty chain, uses Meta Business Agent on Messenger to handle 90% of leads. AI answers FAQs,...
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up...
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