MetaAdopt a mobile-first creative approach for your brand’s video ads
Consumer behavior on mobile is changing ad effectiveness. Mobile-first creative has 27% higher brand lift than non-optimized videos. To capture attention, brands should use vertical formats, anticipate sound-off viewing, and leverage Facebook tools like Video Creation Kit, cropping, simple video tools, Creative Hub, and Stories templates.
Stories ads should begin with branding, use speed, sound, and careful stickers/text. Case study: AirPay increased app installs by 17% with Instagram Stories.
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TikTokTikTok Market Scope: Your source for actionable audience insights
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AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
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TikTokFuel discovery and engagement with Branded Buzz and Search Hubs
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AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
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AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
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