AppLovinFight fraud and improve eCPMs: How to implement app-ads.txt for your app
Summary
App-ads.txt, an extension of the IAB Tech Lab's ads.txt standard for mobile apps, empowers developers to control authorized sellers of their app inventory, reducing ad fraud like spoofing and illegal arbitrage. Key data shows 68.7% of top 1,000 Google Play apps and 42.4% of top Apple App Store apps have adopted it, indicating a growing industry standard. Benefits include mitigating fraud, reducing blacklist risk, and improving revenue.
To implement, developers must: 1) add a developer website URL to app store listings; 2) create an app-ads.txt file on the root domain listing all authorized ad sources, formatted per IAB specs. AppLovin recommends adding their entry from the MAX dashboard, and validating the file with tools like Ads.txt Guru. Best practices include using hosting services if lacking a website, ensuring the developer domain is in MAX, and keeping the file updated.
This transparency helps buyers verify inventory authenticity, fostering a safer ecosystem.
You Might Also Like
AppsFlyerHow to use ChatGPT to market your app [50+ prompts]
ChatGPT transforms marketing by accelerating research, ideation, and content creation. It aids in market analysis, competitor research, feature brainstorming, and ASO optimization. Marketers can leverage it for efficiency while maintaining strategic oversight.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.
AppLovinHow to Reduce User Churn and Keep Users Longer
User churn is critical: 80% uninstall within a day, 12% remain active after a week. Reduce churn with excellent onboarding, personalization, purposeful messaging, rewards, and analytics to fix leaks. Focus on first 3-7 days to hook users. Improve UX, load speed, storage usage. Boost retention and engagement to lower churn and increase LTV.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.
AdjustAdjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust
Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from campaigns within ChatGPT. The integration provides URL templates for clicks and impressions, and uses the Conversions API to report conversions back to OpenAI. Advertisers can configure the module in Adjust by entering API credentials and mapping events. This allows tracking of key metrics like impressions, clicks, spend, CTR, CPC, and CPM, making ChatGPT Ads a measurable, data-driven channel for user acquisition.
SensorTowerOptimizing Your App Using Sensor Tower’s ASO Playbook
ASO optimizes app visibility via keywords and conversion rate. On App Store, use 30-char title, 30-char subtitle, and 100-char keyword string. On Google Play, prioritize keywords in title, short description, and long description. Optimize screenshots with first three images.
AppLovinHow to Boost Growth Through Organic User Acquisition
Organic user acquisition (UA) is essential for app growth amid rising paid UA costs. Key strategies include ensuring app quality, ASO, encouraging reviews, leveraging social media, referral programs, email marketing, and online community participation. Combining organic with paid UA creates a powerful approach to drive targeted user growth and retention.
Liftoff(Vungle)5 Creative Advantages of Long-Form Mobile Video Ads
Long-form video ads (31-60 seconds) can outperform short ads by 18-48% in conversions, offering narrative storytelling, detailed user experience demos, engagement opportunities, bottom-funnel targeting, and brand building for mobile campaigns.
More from AppLovin
Why pursue TikTok? A vision for economic expansion
The blog highlights the strategic rationale for a TikTok merger, emphasizing the performance advertising gap where TikTo...
Examination of e-commerce data practices
The article examines how identifiers like those from Google and Facebook flow across e-commerce sites via standard integ...
Performance Advertising: How we drive value and handle data
AppLovin explains its AI-driven advertising platform, Axon 2, which has quadrupled ad spend to a ~$10B run rate. The eng...
A Note from Our CEO: Discussing Web Advertising Opportunity and Unpacking Pixels
AppLovin CEO Adam Foroughi refutes a short report questioning its e-commerce ad business and pixel practices. He highlig...
10 tips for user acquisition on a budget
User acquisition on a budget is achievable through a mix of organic and low-cost paid strategies. Key tactics include op...
How app technical health impacts LTV—and what to do about it
Performance issues like crashes and slow load times directly reduce user retention and LTV. With 60% of users uninstalli...