AdjustExternal payments & mobile monetization | Xsolla & Adjust | Adjust
Summary
This article discusses the impact of recent platform policy changes that permit mobile developers to include links from apps to external web-based storefronts in the U.S., particularly for iOS apps previously limited to in-app purchase (IAP) monetization. This shift enables direct-to-consumer (D2C) monetization, more flexible payment options, and potential revenue increases. Developers can explore additional purchase paths, offer localized payments, and build closer user relationships.
However, success requires reliable web shop infrastructure and cross-platform measurement. Adjust provides cross-environment measurement, attributing conversions accurately across app and web to optimize campaigns. Xsolla offers web shop infrastructure with over 1,000 global payment methods, fraud prevention, tax handling, and regional compliance.
The native integration with Adjust gives developers out-of-the-box cross-platform measurement. Chris Hewish, President of Xsolla, emphasizes the freedom to drive players to web shops, unlocking revenue and engagement. Actionable takeaways: ad ops teams should strategically implement external payment links, leverage Adjust's attribution for unified data, and use Xsolla's infrastructure to manage payments and compliance.
This combination enables scalable growth, improved ROAS, and sustainable revenue streams. Adjust and Xsolla's partnership is designed to support developers in this new era of mobile commerce.
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