GoogleData Manager API helps advertisers improve measurement and get better results from Google AI.
The article highlights that marketers deeply integrating AI tools see 60% more revenue growth. To simplify connecting first-party data with Google's advertising tools, Google introduces the Data Manager API. This API provides a centralized, secure connection, replacing the need for multiple APIs across Google platforms.
Advertisers, developers, and agencies can upload new audience lists and send offline conversion events to improve measurement and bidding. It builds on the codeless Data Manager, already used by tens of thousands of advertisers. Partnerships with Adswerve, CustomerLabs, and others support the API, available now for Google Ads, Google Analytics, and Display & Video 360, with more integrations to come.
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