Ad spend measurement with SpendWorks | Adjust

Adjust's SpendWorks addresses the challenge of fragmented ad spend data by providing a unified platform for collection, validation, and analysis. The article highlights that ad spend tracking is often hampered by data scattered across platforms in different formats, leading to delayed or incomplete insights. SpendWorks solves this through multiple collection methods: API integrations with 40+ networks, scheduling tool for automated pulls (up to 6 times daily), engagement-based spend (CPI, CPC, CPM, CPE), SKAN ad spend, web-to-mobile and web-to-web spend, and manual data imports.

Key features include a 14-day historical lookback (7 days for Meta/Google), granular mapping for web campaigns to assign App ID and store type, and customizable reports aligning spend with attribution data. The solution empowers marketers to make faster, data-driven decisions on budget allocation, optimizing campaigns for higher ROAS and ROI. Actionable takeaways: leverage Pull API for aggregated spend, use scheduling for near real-time data, and utilize web-to-mobile mapping to connect web spend to app conversions, ensuring complete visibility.