Data-Backed Insights to Boost E-Commerce Sales This Holiday Season

The holiday playbook is shifting: mobile drove 54% of holiday revenue last year, and consumers prioritize value and trust. To win in 2025, ad ops must front-load UA spend early—iOS ad spend nearly doubled by May 2025—to build a user base before peak periods. While UA dips in late summer, campaigns should scale again by September, with messaging focused on gifting and early sales to stay top-of-mind.

Remarketing is equally crucial; maintain steady campaigns year-round, but boost spend on top shopping days like Black Friday and Cyber Monday. Remarketing on iOS ramps up in September and spikes in November. Sustained in-app purchase revenue underscores the need to optimize onboarding and loyalty flows to maximize LTV from holiday-acquired users.

For creative, interactive ads (up 20% YoY) like scratch-offs or spin-to-win drive engagement, while UGC with in-app walkthroughs builds trust. Generative AI enables scaling creative testing and personalizing region-specific assets. Key actionable takeaways: break UA into cycles with early gifting messages, leverage first-party data for remarketing personalization, and blend interactive ads with urgency-driven CTAs to convert impulse shoppers.