Liftoff(Vungle)Liftoff(Vungle)

Audience Engagement Insights for the Full Mobile Ecosystem

By Christie Crable·Mar 25, 2024·5 min read

Summary

Liftoff provides exclusive actionable insights for mobile app developers across all verticals including finance, e-commerce, dating, and social. Leveraging nearly 10 years of experience and GameRefinery's methodology acquired in 2021, they offer detailed competitive intelligence, audience engagement mechanics, user archetype analysis, monetization recommendations, and social engagement plans. These insights help developers understand competitor strategies, implement retention features, target user motivations, optimize revenue streams, and build community engagement.

The platform invites interested parties to contact their account team or attend MAU Las Vegas for early access to these non-gaming insights.

You Might Also Like

AppsFlyerAppsFlyer

How to deliver a winning creative strategy

A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.

Shani Rosenfelder·Mar 5, 2024·5 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

Understanding Gamification, Player Motivations, and Their Impact on Mobile UA

Gamification uses game design elements in apps to boost engagement by understanding user motivations through GameRefinery's 12 Motivational Drivers and 8 Player Archetypes, as seen in successful examples like MONOPOLY GO! and Duolingo.

Scott Reyburn·Apr 16, 2024·5 min readRead article →
AppLovinAppLovin

What is a Good Retention Rate and Why Does it Matter?

Retention rate is a critical KPI for mobile apps, showing user engagement and loyalty. It costs 5x more to acquire than retain users, and a 5% retention boost can increase profits up to 95%. Focus on quality users, seamless onboarding, and re-engagement to improve retention. Monitor key milestones like Day 1, 3, 7, 14, 28, 30 for insights.

Apr 11, 2024·8 min readRead article →
TikTokTikTok

Video Ads Marketing Guide: Elevate Your Brand with Engaging Video Marketing Strategies | TikTok For Business Blog

TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.

turning user·May 24, 2024·5 min readRead article →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·Aug 7, 2026·14 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

The World Cup audience doesn’t disappear during halftime. It picks up a phone.

World Cup data from Liftoff's SSP shows ad impressions in sports scoring apps nearly doubled (+90%) and unique audience grew ~40% during the tournament, highlighting massive second-screen engagement. BeSoccer reported DAU +63% and visits +128%. Despite high attention, mobile ad investment ($0.07/user hour) lags far behind TV ($0.38). For ad ops, the key insight is to plan multi-screen campaigns that complement TV with premium in-app inventory during live moments, capturing intentional attention where fans actively seek scores, stats, and highlights.

Jessica Dibady | July 26·Jul 26, 2026·5 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level

Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.

Scott Reyburn·May 13, 2024·5 min readRead article →
SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →

More from Liftoff(Vungle)